I would like to propose the following (which are based on observations I suspect your developers and many Adobe customers will agree with):
- Develop your own hardware and OS, complied complete with every piece of software that creative professionals need to produce digital work.
- Yes, that is what I am proposing: start making computers that are specifically built to run your software with the right RAM, Video cards, Monitors, and drivers. Of course, aptly named something like ‘Adobe-IvoryTower’ and ‘AdobeWindow’, on your own proprietary OS, most likely called AdobeOS [AOS]… and ship them to customers without them being loaded with garbage like ‘Mcafee virus scan’ and absurd things like the ‘Vaio media browser’ or ‘iMovie’…
- When you do this put together a panel made up of actual customers who have used your products for at least 5 years.
- Listen to that panel and allow the democratic process to shape your product to be what it should be, what we all need it to be: proper, efficient, streamlined, and effective.
- Expand into the realm of smart phones, tablets, and mobile devices using a ‘paired device’ structure where as the software and hardware is always compatible and able to sync.
- Yes, I would buy an AdobePhone that can record conversations with clients and developers, link them to a project folder and update my task list log in AdobeTimeTracker, all with 1 tap.
- Compete with SkyDrive and Google Apps by releasing similar products.
- Yes, we want AdobeWrite where pure UTF-8 text pastes over properly between file-types when writers send over copy because cleaning incompatible formatting ‘should be’ extinct.
- Cheer loudly as you watch your NET worth Quadruple when other software manufacturers begin to produce Adobe OS versions of programs like Rhino, Solid Works, and Pro Engineer.
- Accept praise from your customers and finally forever close down the support forums because yearly updates simply auto-download onto systems which you know 100% are running properly.
Most would agree that there are 3 primary types of devices, these are:
- Entertainment toys (computers and devices used in average homes simply to entertain, they come bundled with a bunch of software that every professional spends hours uninstalling)
- I only know about this because every time I buy a computer I spend too much time turning it into a workstation, valuable time I will want back on my deathbed.
- Business workstations (Anyone who has Master collection installed and uses at least 4 pieces of Adobe software on a daily basis, 7 during a month, and nearly all during a year)
- I know allot about this, this is what we need you to build.
- Government systems (I suspect the CIA has enjoyed Photoshop but see no place for a separate system here)
- I know nothing about these besides the fact they exist.
As such the need for a complete system should be evident to you, clearly it is evident to at least one customer.
For anyone reading this letter imagine the joy of the following:
- Complete Hardware and software compatibility, finally.
- A robust system engineered by and for creative professionals.
- A unified file standard which is truly useful to everyone.
- Affordable upgrades and systems, appropriately tiered to usage needs and production standards.
- Not having to read through the obscure install error codes or 3 month old un-resolved forum topics.
- The convenience of having a master system that really does include everything CC was supposed to.
- An OS with truly useful software and productivity tools, configured, pre-installed, and always working.
- Updates which we can actually click “yes” on and then go to sleep, trusting that nothing will go wrong.
Note from the Author: Yes, I am a web designer and I know allot about SEO and paid content. NO, I did not get paid to write this post nor did I get any free stuff for it. I wrote this post because I really wanted to. That is not to say I won’t accept money for SEO related content (when I do I state it clearly), but this post up here is 100% organic and legit.